Activities
- Influencer Marketing
- Call-to-Action
- Engage and build brand affinity
- Creative content creation
Client
Danone Malaysia / AptaGro™ Premium Milk
Danone Malaysia / Dumex Dugro® Milk
Danone Malaysia / Dumex Dugro® Milk
Year
2018 & 2019
Campaigns
- Raise Them Resilient
- Dumex Dugro® Multigrains
Hashtags
- #RaiseThemResilient
- #dugromultigrains
- #perutkenyangtidurlena
About.
Building brand affinity and to educate parents that children are highly encouraged to develop their resilience right from the very beginning. Embed and nurture it with their children for the benefits to be apparent and worthwhile.
The mission.
Our Key Micro and Nano Social Influencers and personalities to produce authentic contents with their children and display various resilient activities that they do, based on their daily lives. The aim was for the postings to be genuine across the board and for the children involved to be comfortable and at ease, while producing the contents. Contact us for the full report.