Activities
- Influencer Marketing
- Challenge and contest approach
- Call-to-Action
- Engage and build brand affinity
- Event
Client
Year
Campaigns
- Smackdown: Battle of Malaysia’s Favourite Flavours
- KITKAT® Ruby & Outlet Media Launch
Hashtags
- #KitKatSmackdown
- #KitKatTehTarik
- #KitKatRoseBandung
- #KitKatRubyBreak
- #HaveABreak
- #KitKatChocolatory
About.
Introducing the new two (2) main flavours – KITKAT® Teh Tarik and KITKAT® Rose Bandung, while driving product brand awareness. The flavours were inspired by Malaysia’s local flavours found in mamak outlets and focus groups.
For the outlet media launch, KITKAT® presented their new Ruby flavour and media representatives were invited to cover the story.
The mission.
Our Celebrities, Key Social Influencers and personalities were tasked with a brief to excite their followers on the flavours, in order to vote for Malaysia’s favourite flavour and eventually attending the media launch. They were segregated into 2 flavour teams to advocate, build brand and product awareness for followers to tune into their series of engaging challenges through their IG Live platforms. Contact us for the full report.