Activities
- Influencer Marketing
- Challenge and contest approach
- Call-to-Action
- Engage and build brand affinity
Client
Nestlé Malaysia / MAGGI® Noodles
Year
2019
Campaigns
- MAGGI® Pedas Giler
- MAGGI® Pedas Giler 2x
- World Spicy Day Contest
Hashtags
- #MaggiPedasGiler
- #CabaranKontrolMacho
- #JanganKelipMata
- #MAGGIPedasGiler2x
- #SamaSamaPedasGiler
- #KongsiPedasGiler
About.
Setting the motion of the new portable noodle range of products by MAGGI®, with spiciness that comes from our very own local cili padi and popular local flavours, as its unique selling point.
The mission.
Our Celebrities and Key Social Influencers to convey Pedas Giler, Lazat giler! as the key message of the brand and product storyline. Simultaneously, to spread the challenge of Cabaran Kontrol Macho. Contact us for the full report.