Activities
- Influencer Marketing
- Challenge and contest approach
- Call-to-Action
- Engage and build brand affinity
Client
Nestlé Malaysia / MILO® NUTRI UP™
Year
2019
Campaigns
- Up Your Game Challenge 2019
- Ramadan NUTRI UP™ 2019
Hashtags
- #UpYourGame
- #MiloNutriUp
About.
Leveraging and complementing the active lifestyle of millennials with the new MILO® NUTRI UP™ malt chocolate beverage, a great tasting product that fulfills the need of on-the-go individuals.
The mission.
Our Key Micro and Nano Social Influencers to engage with their followers that MILO® is the enabler for them to up their game, by joining sports-related challenges. The objective is also to drive product awareness and product trials amongst the millennials. Contact us for the full report.