Activities
- Influencer Marketing
- Call-to-Action
- Engage and build brand affinity
- Creative content creation
Client
GlaxoSmithKline (GSK) Malaysia / Sensodyne Toothpaste
Year
2019
2020
2021
2020
2021
Campaigns
- Sensodyne Dual Action
- Sensodyne Simple Switch
- Ramadan Bersama Sensodyne 2021
Hashtags
- #SensodyneMY
- #SensodyneDualAction
- #SensodyneSimpleSwitch
- #CeriaBerbukaPuasa
About.
Creating new products and brand awareness on the entry variants of Sensodyne toothpaste, focusing on light and heavy sufferers of tooth sensitivity. Concurrently, educating on proper oral care to help relieve tooth sensitivity, devour our favourite food, drinks and smile with confidence.
The mission.
Our niche Celebrities, Macro Key Social Influencers and Personalities to communicate key messages and benefits of consistent usage of Sensodyne toothpaste, where the feeling of discomfort can be improved. They were also to convey that the product is clinically proven to build an ongoing protection effectively against sensitivity, emphasizing on its regular usage.The campaign exceeded the overall engagement rate KPI. Contact us for the full report.